+447803926239
laura@laurajanejohnson.co.uk

How I became a freelance copywriter

I’m a copywriter because I believe in the power of words

I’m lucky to love what I do. Websites, blogs, articles, presentations, social media – if I’m given the opportunity to write, then I’m happy.

However, I didn’t start out self-employed and writing for a living. Before becoming a freelance copywriter in 2009, I worked in sales, internal communications, and marketing. In addition, I’m also a director of a growing broadcast technology firm.  

Together, this varied corporate experience brings extra depth to my copywriting services. It also gives me a lot of empathy for my clients and the challenges they face.

Let me take you back.

Back in 2002 when I left university, I had no idea what my career would be. Basically, I knew I wanted to be creative, but my degree had also ignited an interest in the commercial world and how business works. Most of all, I wanted my work to involve words. 

Together, these interests guided me into an early career in sales and marketing for professional services firms. My roles were dynamic and varied, but I realised what I really wanted to do was become a freelance copywriter. So, this is exactly what I decided to do. 

I’ve been freelance copywriting since 2009. In particular, I focus on website content and writing for digital media.

  • Signet plc (parent company for H. Samuel & Ernest Jones)
  • Mitchells & Butlers
  • Marketing Birmingham
  • Cooke & Lewis (subsidiary of B&Q)
  • Timecode Systems
  • Lex Autolease (part of Lloyds Banking Group)
  • Coram
  • Cleeve Care
  • Mars\Y&R
  • Provamel
  • Citydesk Sport
  • Wragge & Co (now Gowling WLG)
  • Publications by the ILM
  • Guardian
  • Daily Express
  • The Big Issue
  • Jewellery Focus
  • Mother & Baby
  • Bodyfit
  • Living France
  • Warwickshire Life
  • BSc (Hons) Business Administration – University of Bath
  • CIM diploma
  • 4 A Levels – English A, History A, French B, General Studies B

I’ve been a self employed copywriter since 2009. I’m also a director of Timecode Systems Limited, a broadcast technology company.

Before going freelance and focusing on copywriting, I worked in a variety of marketing roles, mainly in the professional services sector.

  • Wragge & Co (now Gowling WLG) – Business development manager
  • GVA (now Alison Young) – National marketing manager
  • Learning & Skills Council – Internal communications executive
  • Ernst & Young – Sales coordinator
Laura Jane Johnson copywriter
Laura Jane Johnson - copywriter lifestyle
Laura Jane Johnson - copywriter snowboarding

There’s more to me than being a copywriter

In brief, I live near Birmingham with my husband Mike (a talented freelance television camera operator/supervisor), and our two daughters. 

Outside of work, I love running, dabble with yoga, and can be a bit of a nutrition nerd. 

But more likely, if I’m not at my desk, then I’m in mummy mode. Usually, this involves chasing my little people around a park, or watching them at swimming or ballet lessons. Less often (but as regularly as we can), we’ll be at our holiday cottage in Cornwall enjoying some sea air. And occasionally we’ll be snowboarding in the Alps.

Most importantly, if you’re putting on the kettle, I’ll always say yes to a cup of tea (white no sugar). And if you’re opening a bottle of wine, get me a glass.

But that’s enough about me. Let’s talk about you.