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laura@laurajanejohnson.co.uk

What does a freelance copywriter actually do?

I will free up time in your team. I’m an extra pair of hands, a fresh pair of eyes, and I have the ideas and energy to drive any project forward.”

How can a freelance copywriter help your business? Let me explain.

Before I started my freelance writing business in 2009, I worked in various marketing roles in the professional services sector. As a result, I understand the pressures marketing teams face and the challenge of tackling never-ending to-do lists. The projects lingering untouched at the bottom of the pile for the longest often require lots of writing. These projects also typically require taking information from other people, and then translating it into engaging marketing content. The things that jump to mind are case studies, thought leadership, blog posts. Even the most basic online necessities, such as updated biographies, team profiles and services pages.

This is where I can help. You can outsource these projects that never quite get done (and nobody really wants to do) to me.

Why do I need a website copywriter?

Do you need help writing regular content for your website or blog? Online content is a great way to build trust with your audience and inspire them to find out more about your services and expertise. Posting relevant and engaging content on a regular basis is essential to the success of a company’s website, but coming up with fresh ideas, finding the time to write, and maintaining the momentum of your site can be difficult.

As a website copywriter I can:

  • Develop a new structure and navigation for your website
  • Give your content a consistent tone of voice that matches your brand personality
  • Work with design teams to make sure your visual and written content are complementary
  • Draw up a content strategy and deliver it
  • Write SEO website copy – whether it’s an individual page or a whole new site

And I love a challenge…

As a writer, my specialism is taking complex, technical or difficult subjects and presenting them in unique and engaging ways.

Let me add some extra energy to your content. I can write one-off blog posts, create case studies based on a single conversation, or work with you on an ongoing basis to create a content strategy that boosts your brand and supports your business ambitions.