What does a freelance copywriter actually do?
Copywriters are great at starting conversations for you. The right words can get people talking, thinking, and sharing. Ultimately this motivates the people you want to reach most to interact with you.
Here are a few ways I do this:
How can a freelance copywriter help your business? Let me explain.
Before I started my freelance writing business in 2009, I worked in various marketing roles in the professional services sector. So I understand the pressures marketing teams face and the challenge of tackling never-ending to-do lists.
I know the projects lingering untouched at the bottom of your pile often are those require lots of writing. These projects also typically require taking information from other people, and then translating it into engaging marketing content.
The things that jump to mind are new website content, social media, case studies, thought leadership, blog posts. Even the most basic online necessities, such as updated biographies, team profiles and services pages.
This is where I can help. You can outsource these projects that never quite get done (and nobody really wants to do) to me.
A fresh perspective on your content
It’s very difficult to write your own content as a business. Yes, you know the business inside and out and understand your products and service down to the smallest possible detail, but you might not be the best person to tell your story on your website or for other marketing materials. Jargon, acronyms, inside jokes, assumed knowledge – you can’t talk to your customers as you would a colleague.
I bring a fresh pair of eyes and a new way to connect with your target audience. As a technical website copywriter, I particularly love the challenge of taking complex or difficult subjects and presenting them in unique and engaging ways.