The strongest brands aren’t afraid to be different.
Drawing on a background in journalism, editorial writing and brand copywriting, I bring fearless conviction to your content and communications, creating a distinctive voice and presence that stands out in crowded markets.
ELEVATE YOUR BRAND
Defining what sets you apart and expressing it with clarity and character, so your brand is instantly recognisable and earns attention in a noisy market.
ENGAGE & INSPIRE YOUR TARGET AUDIENCE
Creating editorial content, blogs and case studies to engage senior audiences and spark conversations that unlock growth-driving, commercial opportunities.
CONVERT EXPERTISE INTO INFLUENCE
Translating specialist knowledge into white papers and web content that build authority, shape perception and engage your key audiences.
REPOSITIONING FOR ACCELERATED GROWTH
Defining and embedding the core idea behind a brand repositioning and ensuring it translates into clear, consistent messaging across every touchpoint.
For most businesses the challenge isn’t just knowing what to say, it’s how to say it with clarity and conviction.
My role combines strategy and storytelling. I help you reshape your thinking, sharpen your positioning and translate it into a brand narrative that resonates with key audiences, distinguishes you from competitors and supports growth.
Drawing on a background in journalism, editorial writing and marketing, I specialise in making complex ideas clear and compelling, elevating content from functional messaging to captivating communications.
Working in partnership with founders and senior teams, I uncover the ideas, insights and stories that sit within your business and turn them into content that informs and engages.
How we can work together
I work with ambitious businesses to add energy to their brand and story, helping them communicate in a clearer, more compelling way.
ARTICULATE YOUR VISION
You have a strategy. It’s ambitious, it’s exciting, but it doesn’t work on paper. Let me articulate your vision for you, so you can communicate your way forward in a clear and compelling way.
LAUNCH A CONVERSATION-STARTING CAMPAIGN
Let’s get your knowledge out there. I create high impact, editorial-led campaigns that give you an authoritative voice on a trending topic. Combining white papers, ebooks, blog articles and social media to put you in control of the conversation.
A WEBSITE THAT’S THE HUB OF YOUR DIGITAL PRESENCE
Do you feel like your website content isn’t hitting the spot? Maybe you’re struggling to get started? Are you worried about creating a website that no-one will ever find? Or worse, that they won’t stick around and read? I can help.
LAUNCH CONTENT FOR A NEW PRODUCT OR SERVICE
It’s time to get the world excited about the newest thing to come from your company. This content package delivers a consistent stream of narrative that will make sure the spotlight shines directly onto your new product or service.
The best stories start over coffee
Whether you’re refining your messaging, developing thought leadership, planning a brand repositioning or simply trying to articulate what makes your business different, every great story starts with a conversation.
If you’d like to explore how clearer messaging, stronger storytelling and a more distinctive narrative could support your growth ambitions, I’d love to hear from you.
Email: laura@laurajanejohnson.co.uk
Telephone: +(44) 07803926239
Location: West Midlands, UK