ARTICULATE YOUR COMPANY MISSION & VISION
CONVERSATION STARTING CAMPAIGNS
TONE OF VOICE GUIDES & WORKSHOPS
LAUNCH CAMPAIGN CONTENT PACKAGES
Hi, I’m Laura
It’s surprisingly difficult to write about your own business. And time-consuming, right? So here’s an offer for you. Why not let me find the right words for you?
I’m a copywriter and marketing specialist, and when it comes to unravelling the intricacies of a business strategy, I’m all ears. I listen, taking in ideas, ambitions and perspectives and use this to craft content that has intellectual vigour, natural relatability and infectious energy.
Whereas other marketing consultants will help you generate ideas and clarify your thoughts, I can also help you articulate these messages in a really compelling way. This not only gives you complete confidence in what you’re saying, it also
makes sure people stop scrolling and listen to what you have to offer.
My words win awards, get new mega contracts signed, get employees and shareholders hyped, and turn idle browsers into excited enquirers.
I write content that makes people think, or smile, ask questions, or at least nod enthusiastically in agreement.
So, whether it’s crafting your corporate strategy, positioning your new product, refreshing your website or adding some energy to your tone of voice, let me help you make it happen.
How we can work together
I work with ambitious businesses to add energy to their brand and story, helping them communicate in a clearer, more compelling way.
ARTICULATE YOUR VISION
You have a strategy. It’s ambitious, it’s exciting, but it doesn’t work on paper. Let me articulate your vision for you, so you can communicate your way forward in a clear and compelling way.
LAUNCH A CONVERSATION-STARTING CAMPAIGN
Let’s get your knowledge out there. I create high impact, editorial-led campaigns that give you an authoritative voice on a trending topic. Combining white papers, ebooks, blog articles and social media to put you in control of the conversation.
A WEBSITE THAT’S THE HUB OF YOUR DIGITAL PRESENCE
Do you feel like your website content isn’t hitting the spot? Maybe you’re struggling to get started? Are you worried about creating a website that no-one will ever find? Or worse, that they won’t stick around and read? I can help.
LAUNCH CONTENT FOR A NEW PRODUCT OR SERVICE
It’s time to get the world excited about the newest thing to come from your company. This content package delivers a consistent stream of narrative that will make sure the spotlight shines directly onto your new product or service.
ADD AUTHENTICITY TO YOUR BRAND VOICE
Grab people’s interest with the language you use. Choose the wrong tone and people scroll on by. Get it right and you capture their hearts. With a tone of voice audit, I define your tone of voice and guide you on how to use it in the real world.
WIY (WRITE IT YOURSELF)
I’d like nothing more to get my hands on your content. But outsourcing might not be the best option for you. I offer a range of templates, workshops and writing support designed especially for those more open to rolling up their sleeves for a bit of WIY.
Tone of voice
Write with more
clarity & confidence
You know you want your content to have a ‘warm and friendly’ vibe, but what does that mean when you sit down to write a caption for LinkedIn?
And how exactly do you choose words that suggest ‘authority and humbleness’ simultaneously?
With a tone of voice project, I delve into the nuances of your brand and your values, to unravel how you can choose vocabulary and language that add just the right amount of character to your content.
My tone of voice guidelines and workshops are designed to help your team form new writing habits. I want to give everyone who writes content for your business to feel excited about creating content.
Client Testimonials
I was looking for someone to understand my business and how sensitive my line of work can be. I felt Laura really listened to me and captured my business so well that the content of my website feels both authentic and professional.
Laura has an excellent way of connecting with you and understanding who you are, which really shows in her work.
Aneet Kaur
Aneet Kaur Counselling
Starting up a practice and finding the words for my website was such a daunting task. And don’t get me started on SEO. However, Laura came to the rescue and truly found the right words. Not only capturing the brand and vision of my practice, but more importantly the value my clients get in working with us.
Kulbir Panesar
GroStrategy
Working with Laura is very positive for our business. She takes a basic idea and converts it into a very useful outcome. Her copywriting work on our website reads and feels right, and we’re very happy with her direction. Laura is very easy going person to work with and delivers what is needed on time.
Carlos Anazco
uTrack
Laura takes technical speak and turns it into understandable, exciting messages for our audiences. She brings a wealth of experience to her work, and with vocabulary flair added into the mix, she creates exactly what we need and more. As a result, we continue to work with Laura on all our copy projects.
Manuel Costin
uTrack
Looking for a copywriter in Birmingham?
If you’re a Birmingham based business, looking for someone you can chat content ideas to over a coffee, I’m your freelance copywriter. Just name the coffee shop and your caffeinated beverage of choice.
Let’s arrange a coffee