Birmingham, UK
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copywriting tips

How to write good conversational copy {writing tips}

First, I’ll put this straight on the table – the best marketing sounds like a conversation. Fact. And if you get conversational copy right, your reader will be rushing to continue the dialogue with you in person as soon as they reach the end of the page. Sound good? I’m not saying that all of…
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My imperfectly perfect approach to working from home productively (ish)

I’m a freelance copywriter. My office has been my home for almost a whole decade. Self-discipline should be something I have nailed and my finely tuned work processes should ensure every single day is productivity personified. However, working from home isn’t this simple. Or consistent. And as for me, here’s the truth… Productivity is something…
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website writer

If you’re starting out as a freelance copywriter {my story}

You’re probably wondering if your reasons for shunning the security of your existing career with its pension plan and paid holiday are really justified? Or maybe you’re facing redundancy and you’re clueless to why the heck anyone would voluntary sacrifice themselves to such a unpredictable and chaotic existence? Starting out as a freelance copywriter isn’t…
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Writing social media posts

What’s the secret to a successful product launch? {Great content}

There’s nothing quite like a product launch to send your anxiety levels soaring. You think your latest development is a stroke of utter genius. You’re pretty sure your customers are going to fall just as in love with your product as you are… but still, nagging doubts will ensure the night before a launch is…
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