You know, the Birmingham copywriter Laura. Our writer. Yes, the nice lady who wrote our website. And all those blog posts. Or, just call me LJ.
To confirm, yes, I’m a freelance copywriter. I’m indeed based just outside of Birmingham. And I’m very proud to be nice (there’s nothing wrong with a smily disposition and a propensity to be helpful). And the good news is I have a flair for writing content that makes your business immensely more likeable too. Not in a chintzy, cute way (no #kittensofinstagram here). But in a genuine, relatable way that engages the people that mean most to you.
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You can trust me with your words
Hiring a freelance copywriter is not a decision to take lightly. Words are powerful. A great line of text can create laughter, smiles, or reduce someone to tears. With words you can create huge change, and I always choose them carefully.
This is why with me as your copywriter, your words are in safe hands.
What do I write? Who am I a copywriter for?
In 10 years as a freelance copywriter, I’ve written for some of the biggest retail brands in the country, sprawling pub chains, huge law firms and national publications. I’ve edited employee magazines for H. Samuel and Ernest Jones, written blogs for B&Q’s Cooke & Lewis, email campaigns for Mitchells & Butlers and seen my name in print in the Guardian, The Big Issue and the Daily Express. There’s no doubt about it, these have been some of my favourite freelance projects.
But when I left my corporate marketing career in 2009 to become a freelance copywriter and journalist, it was never my aim to work only with big ticket brands, household names and well known publications. It’s good for the ego, but I wanted more variety.
As a result, small businesses, boutique creative agencies, entrepreneurs with big ideas, and sole traders struggling to get their name out, are equally important to me and form a big part of my portfolio. Listening to people talk with passion about their businesses, delving into their backstory, uncovering the personality of an emerging brand, and revealing what really defines a business – now that’s what makes my work exciting.
Ready to find out more?
I love a good chinwag. And if you’re putting on the kettle, I’ll always say “yes please” to a cup of tea (white no sugar). Instagram is my favourite of the social channels (I’m @itslaurajanejohnson) but I’m also on LinkedIn and I’m a sporadic Twitter rambler (@laurajanewrites).
I also love coffee, coffee shops (particularly the overly pretentious ones) and human interaction, so if you’re in the Birmingham area email me and let’s meet up.