Birmingham, UK
07803926239
laura@laurajanejohnson.co.uk

Ready to hire a copywriter? This is how it works

My job as a copywriter? To make content creation painless for you, of course.

I hear a similar story from most of my clients. “We just don’t have the time” “We don’t have the internal resource for this.” “It’s been on my to-do list for six months and it’s still nowhere near the top.” Therefore, the last thing you need is a needy freelance copywriter to manage as well, right?

My copywriting process is tried and tested to deliver you the best results with minimal hassle for you.

EXPLORATORY CHAT

First, let’s have a quick chat about your project and you can get a feel for if I’m the right person to work with you on it.

PROPOSAL

Based on our conversation I’ll put together a short proposal and fee quote. This will include my approach and some initial timelines.

BRIEF

This usually takes about one hour (and mainly me asking a few questions and you doing a lot of the talking). 

WRITING

I close a briefing meeting with some variation of, “I’ll be in touch if I have questions”. But if the brief goes to plan, this won’t be required. I just get on with writing.

REVIEW

I include up to two rounds of amends in my fee quote. This sets a clear benchmark and keeps things simple for you, as well as for me. 

PAYMENT

I ask 30% of the agreed fee is paid upfront after the proposal is agreed. I send an invoice for the remaining balance upon completion. Payment is on 14-day terms.

How can a freelance copywriter help your business?

Before I started my freelance writing business in 2009, I worked inhouse in various marketing roles. As a result, I understand the challenge of never-ending to-do lists.

I know the projects lingering untouched at the bottom of your pile often are those that require lots of writing. The things that jump to mind are new website content, case studies, thought leadership and blog posts. Even the most basic online necessities, such as updated biographies, team profiles and services pages.

This is where I can help. Outsource these projects that never quite get done (and nobody really wants to do) to me.

A copywriter brings a fresh perspective to your content

It’s surprisingly difficult to write your own content. Yes, you know the business inside and out, and understand your products and services down to the smallest possible detail. But you might not be the best person to tell your story. Jargon, acronyms, inside jokes, assumed knowledge – you can’t talk to your customers as you would a colleague.

As a copywriter, I bring a fresh pair of eyes and a new way to connect with your target audience.

Or, I can help you to do it yourself?

For teams who want to develop new writing skills I can run workshops. Or you can sign up to my Word Stylist newsletter to receive monthly writing tips directly to your inbox.

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