Hire a copywriter to bring a fresh perspective to your content
It’s surprisingly difficult to write your own content. Yes, you know the business inside and out, and understand your products and services down to the smallest possible detail. But you might not be the best person to tell your story. Jargon, acronyms, inside jokes, assumed knowledge – you can’t talk to your customers as you would a colleague.
As a copywriter, I bring a fresh pair of eyes and a new way to connect with your target audience.
What can I write for you?
⚡️Your websites
⚡️Blog posts
⚡️Editorial features
⚡️Press releases
⚡️Video scripts
⚡️Presentations
⚡️Reports
How can a freelance copywriter help your business?
Before I started my freelance writing business in 2009, I worked inhouse in various marketing roles. As a result, I understand the challenge of never-ending to-do lists.
I know the projects lingering untouched at the bottom of your pile often are those that require lots of writing. The things that jump to mind are new website content, case studies, thought leadership and blog posts. Even the most basic online necessities, such as updated biographies, team profiles and services pages.
This is where I can help. Outsource these projects that never quite get done (and nobody really wants to do) to me.
My job as a copywriter is to make content creation painless for you
I hear a similar story from most of my clients. “We just don’t have the time” “We don’t have the internal resource for this.” “It’s been on my to-do list for six months and it’s still nowhere near the top.” Therefore, the last thing you need is a needy freelance copywriter to manage as well, right?
My copywriting process is tried and tested to deliver you the best results with minimal hassle for you.
EXPLORATORY CHAT
First, let’s have a quick chat about your project and you can get a feel for if I’m the right person to work with you on it.
PROPOSAL
Based on our conversation I’ll put together a short proposal and fee quote. This will include my approach and some initial timelines.
BRIEF
This usually takes about one hour (and mainly me asking a few questions and you doing a lot of the talking).
WRITING
I close a briefing meeting with some variation of, “I’ll be in touch if I have questions”. But if the brief goes to plan, this won’t be required. I just get on with writing.
REVIEW
I include up to two rounds of amends in my fee quote. This sets a clear benchmark and keeps things simple for you, as well as for me.
PAYMENT
I ask 30% of the agreed fee is paid upfront after the proposal is agreed. I send an invoice for the remaining balance upon completion. Payment is on 14-day terms.
Are you launching a new website and have no idea where to start with writing the content? As a website copywriter, my objective is to create SEO powered web content that not only makes you more visible online but also has the potential to convert a passing visitor to your website into your best customer.
BLOG WRITING
A good blogging strategy will boost your SEO and drive more organic traffic to your website. It’s also a great way to stay connected with existing customers and build credibility with new prospects. Hire me to write high quality posts that will make sure your site is bookmarked by the right people.
I write words that work
Laura has great experience and a real passion for the topics she writes about, which really shows in the quality of her work. Her SEO knowledge is a real benefit to us, along with her easiness in working with our nutritionists to thoroughly understand a topic. Both of these abilities means she delivers the most informative and effective pieces possible. We really enjoy working with Laura and she always delivers on time.
Katrina Bhowruth
Holland & Barrett
I was looking for someone to understand my business and how sensitive my line of work can be. I felt Laura really listened to me and captured my business so well that the content of my website feels both authentic and professional.
Laura has an excellent way of connecting with you and understanding who you are, which really shows in her work.
Aneet Kaur
Aneet Kaur Counselling
Or, I can help you to do it yourself?
For teams who want to develop new writing skills I can run workshops. Or you can sign up to my Word Stylist newsletter to receive monthly writing tips directly to your inbox.
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