content Archives | Laura Jane Johnson | Birmingham copywriter

How to write good conversational copy {writing tips}

First, I’ll put this straight on the table – the best marketing sounds like a conversation. Fact. And if you get conversational copy right, your reader will be rushing to continue the dialogue with you in person as soon as they reach the end of the page. Sound good? I’m not saying that all of…
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What’s the secret to a successful product launch? {Great content}

There’s nothing quite like a product launch to send your anxiety levels soaring. You think your latest development is a stroke of utter genius. You’re pretty sure your customers are going to fall just as in love with your product as you are… but still, nagging doubts will ensure the night before a launch is…
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How to write good conversational copy {writing tips}

What’s the secret to a successful product launch? {Great content}