White papers have a dreary demeanour, But don’t let this put you off. I actually think they’re an underused form of content. Here’s why you should add ‘write a white paper’ to your content plans.
Hands up who hates their website. Here’s a few reasons why so many of your hands shot up into the air.
Hands up who hates their website. Here’s a few reasons why so many of your hands shot up into the air.
What makes a good copywriter? It’s not all about a clever way with words. There are four other things that are equally important as writing ability.
Let’s embrace the unusual client My background is in marketing. I studied it. I applied the haloed methodologies with the same loyalty dog owners expect from their dutiful labradors. I believed the textbooks, the ‘gurus’ and inspirational talks. And I spouted out the mantras with a level of conviction the battling prospective leaders of our…
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First, I’ll put this straight on the table – the best marketing sounds like a conversation. Fact. And if you get conversational copy right, your reader will be rushing to continue the dialogue with you in person as soon as they reach the end of the page. Sound good? I’m not saying that all of…
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