White papers have a dreary demeanour, But don’t let this put you off. I actually think they’re an underused form of content. Here’s why you should add ‘write a white paper’ to your content plans.
Editing your writing is so much more than spotting typos and grammatical slip-ups. Proofreading is super important, but editing is where the real magic happens. Here are my top seven editing tips.
A broad vocabulary and a clever way with English language, combined with an almost pedantic penchant for precise punctuation? In my eyes, they’re the makings of a distinctly average copywriter. If you’re going to charge someone a professional copywriter’s fee for your words, expect people to want a lot more. A knack for saying things nicely and…
Read more
