5 conversational writing tips that will get your audience hooked
The best marketing sounds like a conversation. And if you get conversational copy right, your reader will be rushing to continue the dialogue with you in person as soon as they reach the end of the page.
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With so much communication now online, it’s very easy to duck out of (or mute) any exchanges that you find dull, awkward or inappropriate. That’s the last thing you want your audience to do.
This playbook is about creating marketing content that your audience will choose to stay engaged with.