As someone who finds swearing awkward and unnatural, I’m often left in awe of how some people seem to be able to scatter profanities into their prose with such ease and panache. But I’ll (probably) never actually do it. Here’s why.
You’re setting up a new website. First things first, you do a quick search for a web designer, send off a few enquiries. Problem solved. Or is it? Have you thought about hiring a copywriter to help you with the content? Probably not at this stage. After all you’ve appointed a web designer, so you’re… Read more
A broad vocabulary and a clever way with English language, combined with an almost pedantic penchant for precise punctuation? In my eyes, they’re the makings of a distinctly average copywriter. If you’re going to charge someone a professional copywriter’s fee for your words, expect people to want a lot more. A knack for saying things nicely and… Read more
First, I’ll put this straight on the table – the best marketing sounds like a conversation. Fact. And if you get conversational copy right, your reader will be rushing to continue the dialogue with you in person as soon as they reach the end of the page. Sound good? I’m not saying that all of… Read more
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